Rex for Dental

Your Lapsed Patients Are Your Biggest Untapped Revenue Source.

The average dental practice has 30% of their active patient base sitting in their system with no scheduled appointment. Rex identifies every lapsed patient and sends personalized reactivation messages that bring them back — without your front desk making a single phone call.

30%

Of active patients have no future appointment

$580

Average recovered per reactivated patient (first year)

41%

Reactivation SMS response rate

Every dental practice has a recall gap problem. Patients come in for their cleaning, life gets busy, and 6 months later they have not rebooked. Six months turns into a year. A year turns into 'we haven't seen them since 2023.' That patient did not leave — they just drifted. And drifted patients are expensive to re-acquire through paid advertising.

Rex closes the gap with automated, personalized reactivation messages sent to every patient who is 90 days or more past their recommended recall interval. The message uses the patient's name, references your practice, and includes a direct booking link. It feels personal because it is — each message is generated specifically for that patient based on their history.

The math is simple. If Rex reactivates 15 lapsed patients per month at an average first-visit value of $285, that is $4,275 in recovered monthly revenue from patients who were already in your system — at zero acquisition cost.

How It Works

Rex scans your patient database

Rex identifies all patients who are 90+ days past their recall date with no future appointment scheduled.

Personalized SMS sent

Each lapsed patient receives a personalized message from your practice with a direct booking link and a friendly, low-pressure tone.

Replies handled automatically

Patients who reply with questions get automated responses to common FAQ items. Scheduling requests go directly to your booking calendar.

You see the results in your dashboard

Every reactivation campaign is tracked in the ClinicClaw dashboard — responses, bookings, and estimated revenue recovered.

Common Questions

How does Rex know who is lapsed vs. who just scheduled recently?

Rex integrates with your scheduling system and patient database. It only targets patients with no future appointment and whose last visit was beyond the configured recall interval (default: 90 days, customizable per practice).

Will patients find this intrusive?

Rex's messages are written to feel like a genuine check-in from your practice, not a mass marketing blast. Response rates are consistently 35-45% because the message feels personal and relevant.

What if a patient is marked as inactive or left the practice?

You can maintain an exclusion list of patients who should not receive messages — those who explicitly opted out, moved, or were discharged. Rex respects all opt-outs.

Ready to deploy Rex in your Dental practice?

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